Make an offer your best prospects can’t ignore.
We help B2B companies close deals faster by reshaping their value around what matters most to their best customers.
How it Works
You’ve built something valuable.
Let’s make that undeniable.
Buyers hesitate when they can’t see your value.
Messaging can’t fix a misaligned offer.
We rebuild what you sell around what buyers actually care about.
Every deal starts from a position of strength.
THE RESULT:
Sharper Offers =
Faster Sales
Build the kind of offer your best buyers can’t ignore.
Most companies try to fix slow growth with new campaigns. But if your offer isn’t built on what your best customers truly value, no marketing can make it resonate.
Our Dynamic Value Design™ system gets to the root, helping you design and refine offers using real buyer insights, not guesses.
The Dynamic Value Design System
A three-phase system to focus, design, and refine offers that win.
PHASE 1
Select
Focus where your best opportunities are.
PHASE 2
Shape
Design offers that align with real buyer priorities.
PHASE 3
Sharpen
Launch with clarity. Refine with feedback.
Book a Strategy Call
Trusted by B2B technology companies from $3M to $50M in revenue.
Coefficent challenged us to rethink the value we bring in a fresh way. We took a quantum leap in the right direction.
RILEY HARLAN
CEO at Symtec
These guys have been a game-changer on four different companies I’ve been involved with. Coefficient knows how to tighten the value prop better than just about anyone.
RON NODEN
SVP Corum Group
We’ve always had a complex value proposition. Coefficient refined our thinking to more simply convey the real value we bring.
MICHAEL ANDERSON
CEO at Etail Solutions
We feel like we are now positioned for more rapid growth.
JOE FOWLER
Director of Operations at Ledgerable
They moved us powerfully from talking about features to selling our value.
PAUL SIMMS
CEO at Nuqleous
We were too close to the product to see its strongest value. Coefficient uncovered it in a way that resonated instantly with the market.
TIM TOW
CEO at Applied OLAP
Why it works.
Dynamic Value Design isn’t about better messaging or branding. It’s about reshaping how you create, package, and deliver value to the people who matter most.
Sell faster. Sell smarter with offers that are:
Aligned to buyer urgency and decision triggers
Distinctive in crowded, commoditized markets
Validated & Refined in real-world sales cycles
Backed by insight not guesswork or generic strategy decks
When your offer
lands
with your
prospect, everything
from first call
to close
moves
more efficiently.
You’re a good fit if:
You’re overly dependent on referrals for new business
Your sales cycles are too long and too hard to close
As CEO, you're still too involved in sales
Your product or service is strong but isn’t landing with buyers
Ready to learn more?
We’ll walk through your current offer, explore where it may be out of sync with what your market values now, and share how Dynamic Value Design can help you regain clarity and traction.
Short, focused conversation. No pitch. Just strategy.
Make an offer your best prospects
can’t ignore.
We help B2B companies close deals faster by reshaping their value around what matters most to their best customers.
How it Works
You’ve built something valuable.
Let’s make that undeniable.
Buyers hesitate when they can’t see your value.
Messaging can’t fix a misaligned offer.
We rebuild what you sell around what buyers actually care about.
Every deal starts from a position of strength.
THE RESULT:
Sharper Offers = Faster Sales
Build the kind of offer your best buyers can’t ignore.
Most companies try to fix slow growth with new campaigns. But if your offer isn’t built on what your best customers truly value, no marketing can make it resonate.
Our Dynamic Value Design™ system gets to the root, helping you design and refine offers using real buyer insights, not guesses.
The Dynamic Value Design System
A three-phase system to focus, design, and refine offers that win.
PHASE 1
Select
Focus where your best opportunities are.
PHASE 2
Shape
Design offers that align with real buyer priorities.
PHASE 3
Sharpen
Launch with clarity. Refine with feedback.
Book a Strategy Call
Trusted by B2B technology companies from $3M to $50M in revenue.
Coefficent challenged us to rethink the value we bring in a fresh way. We took a quantum leap in the right direction.
RILEY HARLAN
CEO at Symtec
These guys have been a game-changer on four different companies I’ve been involved with. Coefficient knows how to tighten the value prop better than just about anyone.
RON NODEN
SVP Corum Group
We’ve always had a complex value proposition. Coefficient refined our thinking to more simply convey the real value we bring.
MICHAEL ANDERSON
CEO at Etail Solutions
We feel like we are now positioned for more rapid growth.
JOE FOWLER
Director of Operations at Ledgerable
They moved us powerfully from talking about features to selling our value.
PAUL SIMMS
CEO at Nuqleous
We were too close to the product to see its strongest value. Coefficient uncovered it in a way that resonated instantly with the market.
TIM TOW
CEO at Applied OLAP
Why it works.
Dynamic Value Design isn’t about better messaging or branding. It’s about reshaping how you create, package, and deliver value to the people who matter most.
Sell faster. Sell smarter with offers that are:
Aligned to buyer urgency and decision triggers
Distinctive in crowded, commoditized markets
Validated & Refined in real-world sales cycles
Backed by insight not guesswork or generic strategy decks
When your offer lands
with your prospect, everything from
first call
to close
moves more efficiently.
You’re a good fit if:
You’re overly dependent on referrals for new business
Your sales cycles are too long and too hard to close
As CEO, you're still too involved in sales
Your product or service is strong but isn’t landing with buyers
Ready to learn more?
We’ll walk through your current offer, explore where it may be out of sync with what your market values now, and share how Dynamic Value Design can help you regain clarity and traction.
Short, focused conversation. No pitch. Just strategy.
Make an offer your best
prospects can’t ignore.
How it Works
We help B2B companies close deals faster by reshaping their value around what matters most to their best customers.
You’ve built something valuable.
Let’s make that undeniable.
Buyers hesitate when they can’t see your value.
Messaging can’t fix a misaligned offer.
We rebuild what you sell around what buyers actually care about.
Every deal starts from a position of strength.
THE RESULT:
Sharper Offers = Faster Sales
Build the kind of offer your best buyers can’t ignore.
Most companies try to fix slow growth with new campaigns. But if your offer isn’t built on what your best customers truly value, no marketing can make it resonate.
Our Dynamic Value Design™ system gets to the root, helping you design and refine offers using real buyer insights, not guesses.
The Dynamic Value Design System
A three-phase system to focus, design, and refine offers that win.
PHASE 1
Select
Focus where your best opportunities are.
PHASE 2
Shape
Design offers that align with real buyer priorities.
PHASE 3
Sharpen
Launch with clarity. Refine with feedback.
Learn More
Why it works.
Dynamic Value Design isn’t about better messaging or branding. It’s about reshaping how you create, package, and deliver value to the people who matter most.
Sell faster. Sell smarter with offers that are:
Aligned to buyer urgency and decision triggers
Distinctive in crowded, commoditized markets
Validated & Refined in real-world sales cycles
Backed by insight not guesswork or generic strategy decks
When your offer lands
with your prospect, everything
from first call
to close
moves more efficiently.
Trusted by B2B technology companies from $3M to $50M in revenue.
Coefficent challenged us to rethink the value we bring in a fresh way. We took a quantum leap in the right direction.
RILEY HARLAN
CEO at Symtec
These guys have been a game-changer on four different companies I’ve been involved with. Coefficient knows how to tighten the value prop better than just about anyone.
RON NODEN
SVP Corum Group
We’ve always had a complex value proposition. Coefficient refined our thinking to more simply convey the real value we bring.
MICHAEL ANDERSON
CEO at Etail Solutions
We feel like we are now positioned for more rapid growth.
JOE FOWLER
Director of Operations at Ledgerable
They moved us powerfully from talking about features to selling our value.
PAUL SIMMS
CEO at Nuqleous
We were too close to the product to see its strongest value. Coefficient uncovered it in a way that resonated instantly with the market.
TIM TOW
CEO at Applied OLAP
You’re a good fit if:
You’re overly dependent on referrals for new business
Your sales cycles are too long and too hard to close
As CEO, you're still too involved in sales
Your product or service is strong but isn’t landing with buyers
Ready to learn more?
We’ll walk through your current offer, explore where it may be out of sync with what your market values now, and share how Dynamic Value Design can help you regain clarity and traction.
Short, focused conversation. No pitch. Just strategy.